Wednesday, October 10, 2012

ethos-logos-pathos chart for column


Ethos:
                Joe Nocera NY Times columnist, U.S. News & World, U.S. News magazine not only rankes Universities but law schools, Graduate schools, and even high schools.






Pathos:
                “Harvard, Princeton, Yale, and Columbia are at top of list for best Universities in the states, but are they;” “ Exercise is a little silly” “and they imbue these rankings with an authority that is largely unjustified” “Better ranking, they need to spend money like mad — even though they will have to increase tuition that is already backbreaking.” “If you figure out how to do the same service for less money, your U.S. News ranking will go down,” “Those who don’t land a prestigious admission feel like failures.” “I have no doubt that you can obtain a very good education at Texas A&M. As you surely can at many other institutions that don’t crack the top of the U.S. News rankings.”







Logos:
                This list is made by magazines editors. This list probably keeps the enterprise alive charging $34.95 to see the web site and they imbue these rankings with an authority that is largely unjustified. “U.S. News cares a lot about how much money a school raises and how much it spends: on faculty; on small classes; on facilities; and so on. It cares about how selective the admissions process is.” “High school students — pushed by parents, guidance counselors and society itself — is to get into a “good” school.” bang for the buck.” “Its top-ranked national universities this year are the University of California-San Diego and Texas A&M. Neither is ranked in the top 30 by U.S. News. All they do is graduate a higher percentage of students than you would expect given their populations — at a reasonable price.”

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